Matrix

New-build sales in one system. Add modules as you grow.

The availability chart, inquiries, CRM, partners and an AI assistant in messengers all work from one unit database. A status changed in one place is instantly visible everywhere: on the website, at agencies, in the CRM and in the bot’s replies.

What changes

Sales team chores the system takes off your plate

TodayStatuses are kept in Excel and in the CRM separately. Agencies work from a week-old price list.
With MatrixOne unit database. A reservation in the CRM updates the chart on the website and for every partner within seconds.
TodayInquiries sent in the evening or at the weekend wait until morning. Some buyers go to the project next door.
With MatrixThe AI assistant replies right away, in the messenger the buyer used and in their language. In the morning the manager gets leads with a summary of each conversation.
TodayThe ad budget is split by clicks. Which channel actually brings deals is only roughly clear.
With MatrixEvery deal is tied to its source: region, channel, campaign, partner. The whole path from click to payment is visible.
TodayManagers jump between the CRM, a spreadsheet and a folder of floor plans. Data from the accounting system is copied by hand.
With MatrixThe system connects to your CRM and other services via API. The chart opens right inside the deal card, and a unit is linked to a lead in one click.
Modular architecture

A core plus the modules you need

The unit catalog and availability chart are always at the core. Everything else is added when you need it. Pick a package or individual modules and see what they give you.

CORECatalog andavailability chartShowcaseLeads & bookingsCRM & APIAI assistantPartnersAnalyticsFinance
Packages
Modules

What you get · core + 5 of 7 modules

  • A single source of truth for units. Nobody sells a unit that is already sold.
  • Buyers choose a unit on their own, before the first call. The manager talks to a client who already knows what they want.
  • Every reservation has a reason and an owner. Inquiries no longer get lost between the website and the sales team.
  • The system fits into the tools your team already uses, with no need to switch CRM. A reservation in the CRM instantly changes the status on the website and for partners.
  • Agencies sell from up-to-date statuses. You see which partner brings deals, not just inquiries.
  • The ad budget is allocated by deals, not by clicks.
Modules

What each module does and what it gives you

Catalog and availability chart

core, always on

Projects, blocks, floors and floor plans, statuses and prices. Import from Excel, change log, preview before publishing.

Benefit: A single source of truth for units. Nobody sells a unit that is already sold.

Showcase

core only

A public availability chart and unit pages on your domain, in your style. Multiple languages, PDF brochures per language, unit selections shared by link.

Benefit: Buyers choose a unit on their own, before the first call. The manager talks to a client who already knows what they want.

Leads & bookings

core only

Forms on the website and on each unit page, reservations tied to a specific unit, control over reservations set manually without an inquiry.

Benefit: Every reservation has a reason and an owner. Inquiries no longer get lost between the website and the sales team.

CRM & integrations

requires: Leads & bookings

Two-way connection with any system that has an external API: CRMs (Kommo, Bitrix24, HubSpot, Salesforce), accounting and ERP systems, banks, mailing services. Leads, stages, owners, statuses and prices stay in sync. Where the CRM supports widgets, the availability chart opens right inside the deal card.

Benefit: The system fits into the tools your team already uses, with no need to switch CRM. A reservation in the CRM instantly changes the status on the website and for partners.

AI assistant

requires: CRM & integrations

Connects to any messenger: external ones (WhatsApp, Telegram, Instagram, Viber, website chat) and your company’s internal messengers. Round-the-clock replies in the buyer’s language, qualification, unit selection, handover to a manager with a summary, a morning digest for the team.

Benefit: Buyers write wherever suits them and get an answer right away, evenings and weekends included. The manager starts the conversation with a ready summary instead of from scratch.

Partners

requires: Leads & bookings

An availability chart widget for agency websites, signed links for banks, an anonymized report for each partner.

Benefit: Agencies sell from up-to-date statuses. You see which partner brings deals, not just inquiries.

Analytics

requires: Leads & bookings

The buyer’s path from click to deal, broken down by region, channel, campaign and partner. Reconciled with GA4.

Benefit: The ad budget is allocated by deals, not by clicks.

Finance

core only

A cash-flow model of income from sales and instalments, with scenarios by sales pace.

Benefit: The income plan is built on current sales, not on a separate spreadsheet.
How the data connects

Every channel feeds one database; managers work in the CRM

SOURCESPLATFORMTEAMWebsite and chartyour domain, 3+ languagesAgency widgetsthe chart on their websitesBank linkssigned, with attributionMessengersWhatsApp, Telegram, web chat…MatrixCatalog, statuses, pricesLeads and bookingsSource attributionAssistant conversationsChange logRoles and accessCRM and other systemsKommo, Bitrix24, HubSpot, ERP…any service with an APITelegrammorning lead digestReportsdeal sources, GA4partner reporttwo-way

An inquiry from any channel immediately becomes a lead in the CRM, tagged with its source. It works the other way too: a reservation a manager makes in the CRM changes the unit’s status on the website and in partner widgets.

Roles

Everyone sees their part of the work

Access is set up by role. Each developer’s data is isolated from other clients of the platform.

RoleWorks inGets
Owner, adminBack officeFull control: projects, prices, import, users, integrations, assistant, reports, finance
Head of salesBack office, CRM, TelegramAll units and reservations, control over manual reservations, a morning lead summary
ManagerCRMThe chart in the deal card, status changes, ready leads from the assistant with a summary
PartnerTheir own website, report by linkAn up-to-date chart in the widget, an anonymized report on their own clients
BuyerWebsite, any messengerChoosing a unit without signing up, answers at any time, unit selections by link
Getting started

From an Excel sheet to launch

  1. Step 1

    Data

    Import units and prices from Excel, upload floor plans.

  2. Step 2

    Showcase

    The availability chart on your domain, in your style and in the languages you need.

  3. Step 3

    Integrations

    Connecting your CRM and other systems via API, checking inquiries and reservations on test leads.

  4. Step 4

    Pilot

    The assistant replies only to your team’s numbers until you have reviewed the conversations.

  5. Step 5

    Launch

    Opening to buyers and partners, first reports by source.

Live

Residential complex, Batumi

  • Availability chart on the website and inside the CRM
  • AI assistant in WhatsApp handing leads over to managers
  • Bank partner links and a deal-source report
Reliability

Your data under control

  • Each developer’s data and integration keys are stored separately
  • Change log: who changed what, and when
  • Hide instead of delete: blocks and units can be taken off the showcase without losing data
  • Prices and areas in the assistant’s replies come from the database, not from the model
  • Partner reports are anonymized: clients’ personal data never gets into them